My friend Jigar sent over this New York Times story about Tupperware’s new campaign to better use social media.

I’m sure we’re all familiar with the Tupperware scheme, but let’s review. Tupperware does not spend money on traditional marketing campaigns. Instead they build a workforce of women who sell Tupperware by convincing friends and strangers to host Tupperware parties.

I love Tupperware, and I use it every day. I started selling it because I recognized how great of a product it was. I never sold that much of it because it comes with a very high price tag.

For whatever reason (and I have my theories) Tupperware is an investment. You invest in quality, and the fact that it’s going to be around forever and you can get replacement lids and yadda yadda. But you have to have that cash upfront to commit, and a lot of people just don’t have that. Especially a lot of my friends who are primarily still barely post college. (What’s that? I’m 7 years out?? It feels like yesterday.)

So I didn’t sell much, but I have continued trying to convince my friends and loved ones to make the investment because it’s worth it. I’ve had daydreams for years about making fun Tupperware commercials on Youtube and selling products that way. My sister and I embarked on this scheme back in 2006 before I read Tupperware’s Internet Terms and Conditions. Continue Reading